Landing Page vs Website: Which One Do You Need And Why?

Introduction

Much has been said and debated about landing pages and home pages. Landing pages have been compared to web pages and many comparisons have been drawn. For every entrepreneur who wants to showcase their business card virtually, the home page is that critical factor that does the job for them. The home page talks about the business, products and services offered, and where they are available and how an online visitor can get in touch with the business for enquiries or employing their service. A landing page, which is also a necessity, is also recommended in the same vein. Landing pages have also been compared to web pages. Do they mean one and the same or is there a clear cut distinction in their roles? So the natural question is, does one require both?

Homepage vs Landing page

 

Which page do you need?

The key purpose of a landing page is to draw visitors to the site, be it an ad campaign or any other form of information source. However, a home page acts as an online introduction to the host of services and provides links to key components of your website. Importantly, it also provides information on how site visitors can get in touch with you at any time through email, phone, fax, or social media sites such as Facebook, Instagram or other sources. The landing page does not offer so many navigational options and draws your focus to a specific topic. It may or may not even feature permanently on your website.

Landing page

A landing page is yet another type of web page. Web pages on the other hand are a subset of a larger website such as a domain with different types of web pages catering to diverse information, that is unique. So a landing page is designed as a web page with its own differentiator. Example of common or standard web pages you can see on a website include About Us, Contact Us, Services, Blogs and other information. You will notice that in a website, all these different web pages are actually logically organized with links to each other to give the visitor complete, comprehensive information about their site. These web pages also provide a variety of navigational options to other pages.

On the other hand, the landing page, a web page, is created with a single focus in mind, which is to drive a specific user action, such as signing up for a campaign. It does not offer so many navigational distractors unlike the web page.

When should you use Landing page or Website

Hence the question of whether to include a landing page or a home page absolutely depends on the goal you are trying to achieve. If the goal is to drive an ad campaign targeting a specific audience group, track visitors, and convert potential leads, then landing pages will be very useful here. The Home Page is a crucial make or break factor based on a customer’s first impressions. This page should be designed to engage the customer and ensure they do not forget you.

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Advantages and Features Of Customized Web Application Development.

Web applications such as instant messaging services (IM) and web mail have become commonplace today. Ecommerce websites are yet another huge rage today and an outstanding example of web application development. Web applications comprise interactive websites that are designed for user interaction, where there is a back end database that fetches a query posted by the user and returns the result.

Content Management Systems (CMS), Blogs, Shopping Carts, and online banking are other prominent examples of web application development. It follows a software development life cycle (SDLC) or Agile software development, that involves different phases and diverse cross functional teams that are involved in the development within specific cycles of time. Businesses and strategies have constantly evolved over time.

Web Application Development

The digital era has ushered in a demanding level of bench marking standards in web application development. In a 350 million dollar industry, establishing the online presence, sustaining and building from strength to strength requires innovative methods to stay engaged with the market.

While web designing refers to the design elements on a website such as colors, themes, animation that makes a website attractive to the user, web application development involves creating custom developed applications that exclusively cater to the needs of the business. Hence it comes up as no surprise that customer website application development is in popular demand now. This includes building programs that are based on the understanding of the client’s business.

The entire set of tools is also chosen to cater to the applications that have been built and reflects the manner in which you wish to operate your business. Custom built apps need not require frequent download and are relatively far more easier to manage. Further, since it is built with very specific requirements, it automatically has a positive influence on the cost of development and prevents the need for superfluous development of application.

web design

Further, it is not as risky as off-the-shelf products that are available in plenty. Along with custom built programs, developers in general do not just deliver it stand-alone, but also add other common and complementary functionalists such as product catalogs, web design, content management system, scheduling and a range of other such features.

Building these customized solutions also require that certain factors need to be considered such as search engine optimization (SEO), ease of navigation between pages so that a well-defined structure fits in easily with any browser or handset device.

If the website is visually heavy, then images as well as the code blocks need to be optimized so the time taken to load the images is smoother and faster. This means that high resolution images may not be best suited for such requirements. Most importantly, you must check the standing of your web application solution provider in the business including customer reviews and rating for the quality of business.

SEO Search Engine Optimization, Ranking algorithm

 

You must also consider the time required to train your team and maintenance support if any is available from your SEO service provider. The overall benefits of custom built applications are hard to ignore and if used wisely, can deliver the required results or more.

Your Business Online With Ecommerce Web Development.

If you are all set to go full throttle with your online business, then what you need is an ecommerce website that showcases all your products and services. The central theme about ecommerce web development is what do you want your customers to know about you and what can they find out on your ecommerce site.

There are specific ecommerce websites that cater to clothing, vegetable shopping, electronics and so on. Ecommerce website development should take into consideration ease of use from the customer’s perspective, so they feel connected and engaged with your business. That is key to getting more traffic, footfall, and building a customer base.

Building effective sales and leads is also dependent on professional design, content, and good branding. In totality, functionality plays a critical role in keeping it attractive not just to your customers, but ensuring that your website finds a place in the ranking among search engines.

There are top web design companies that can create the website design and shopping cart solution you need on the lines of good management strategies that can help you manage your online search engine business easily. Maintenance or life cycle costs of running a business is also an important consideration to keep in mind.

World over, people access information from a variety of devices such as, tablets, iPad, laptops, and most importantly smart phones and iPhones. Each device has its own technical specifications including screen requirements and controls. So when people you employ web development services, you must also consider responsive web design as one of the basic requirements your business should be able to provide.

Responsive web design basically means that your website adapts itself to the device on which it is viewed. So irrespective of where your customers are or what device they use, your business still remains accessible. This is a far cry from earlier designs which were only suited for larger screens and required a mouse to navigate.

Responsive web design reorganizes the entire page layout including the fonts, size, and the website elements on your device without compromising the experience. Delivering an experience also means ensuring that the controls or navigation is aptly designed. Mobile phones especially can pose a challenge since there is limited space and its touch based.

Responsive design is just one aspect to ecommerce web design development. Another much talked about factor is search engine optimization (SEO), which ensures search engines find your page content and ranks it higher on the search results page.

This is one of the key factors that go into sales, marketing, and getting the leads to follow through to expand your business. SEO is designed from the competitor keywords and the keywords that are relevant to your business. Appropriate keywords can attract the target audience and drive traffic to your website.

The branding element for your ecommerce website includes using the appropriate ecommerce website development template that best fits your business vision and mission. Designing a logo that is symbolic of your business is yet another unique element that should be implemented.

WordPress Web Development To Manage Your CMS Successfully.

When you choose a professional web design company, they can offer your business a wide variety of solutions such as creating brochure website designs and complex ecommerce solutions, which will help you deliver the organization’s goals and objectives. It does not stop here. SEO services in India are provided by most of the web development companies today.

This has become an integral component to the business development. WordPress is a tool of choice for a wide number of reasons. This includes a number of features such as the plug-in architecture, its vast array of portals ranging from simple to complex themes, ease and flexibility of use, and template system.

web design team mango media

It has a wide array of features such as compliance management, where codes generated are in full compliance with W3C and enables interoperability of browsers. Making updates to pages and its maintenance is very easy since any change made to the template is immediately reflected.

By integrating SEO services in to your ecommerce solution, it enables on page optimization, keyword selection, competitive keyword research, and to site mapping. By creating an attractive website that features on the top of the listing of search engine outputs, it can generate more leads, revenues, and traffic required to expand your business.

A content management system (CMS) enables you to manage enterprise content and web content using the CMS tool, which comprises integrated programs. It is primarily used for collaborative authoring, applying version control, managing assets, and enables the organization to create user groups with access to specific groups of content.

seo-services team mango media

A CMS also enables the performance of core functions such as search, indexing, formatting, and finally publishing. Among all the CMSes that are available, WordPress is one of the most popularly used free, and open source CMS, which is built on PHP and MySQL.

WordPress powers more than 400 million websites across the globe and as many as 100 million users use WordPress as a tool of choice, which also includes business users who use this platform for their online business.

There are a number of web development companies that offer WordPress website development provide a complete plethora of services such as branding, themes, layout, including search engine optimization (SEO) services that are required for the development and positioning of your business in the market.

web development team mangomedia chennai

WordPress is user friendly and powerful in the most simplest way. It enables you to manage your pages easily that also includes static pages or non-blog content. You can also manage your blog roll internally from within WordPress itself, rather than relying on external blogroll managers. Feedback is critical for improvement.

Visitors to your website can leave comments, and provide links or trackbacks to their own websites. This enables networking and engaging with customers and other users directly. Further such inputs are vital in improving the overall processes and the way business functions.

wordpress development team mango media

It has robust features with out-of-the box functions which protect the website from spam content using proxy checkers. You can further determine the user workflow right from the time content is drafted, edited, and published. WordPress website lends itself easily to upgrades and installations.

Web Design Development Services India Chennai With Latest Trends

The theme, presentation, navigation, look and feel, site interactivity and content all together encompass the various elements of web design.

For the organization, it is the means to hold an invisible conversation with current and future customers by providing information on their products and services, timely updates as new products are released into the market and taking comments and feed backs for future modifications or incorporating it wherever required.

Nowadays businesses thrive across the globe and are no longer constrained by the time zones or lack of physical presence. In the traditional businesses years ago, customers were loyal to certain brands, shops, and trusted the businessmen who were carrying on their family tradition.

The competition was no as cut throat as it is today. With the web application development of the internet, people, businesses, ideas and execution became closely interwoven.

Competition slowly emerged and today, businesses are constantly pushing themselves to edge out their competitors through innovative methods and solutions to keep themselves fresh and relevant among customers.

Companies may choose to have an in-house web design and Search engine optimization (SEO) team or may outsource their work to others depending on their business need, budget, and other considerations.

When you look into the market to identify the available web design companies in the market, do not be surprised to find a plethora of organizations that are listed as web design specialists.

You will also find that as you do your research combing for the organization that suits your business needs best and are also, the most comfortable to work with, you will be given a wide range of monetary charges for the SEO services or requirements you have stated.

So it could be really low, mid-range, or completely on the higher side. The differentiating factor among all three is something that calls for extensive homework on your part.

This means first short listing all the companies that you are interested in working with for your project, then ranking them based on several common decision making criteria such as number of years in the business, location, clientele, projects, experience across various domains, web design, creativity, ability to meet future project demands and other factors as well.

When you are shortlisting companies you want to establish an relationship with, it is important that they are able to not only meet your short run demand or immediate need, but are also scalable to meet future project demands of your company.

This provides a host of advantages for both the buyer and seller concerned. First of all, every relationship takes time to mature and build the level of trust required. So once a long term partnership is established, then over a period of time, both teams are aware of the skills and needs.

This makes way for a better execution and delivery since the vendor is already well versed with the client’s business, their needs, branding and marketing themes, and their customer focus, which enables them to have a clear strategy on customizing the web development to ensure it has a well-built sustained presence in the market.

Latest Seo Service And Technique Based On Industry Standard Level.

Website application development is part of the organization’s strategy and development. The website is the representation of the company, its products and services, and establishes the earliest point of contact with the customer. After all, not every customer may be able to reach out to the organization directly should there be location and time zone constraints.

Further, customers may also be browsing for information or comparing the products and services offered by competitors. Depending on what how exhaustive the information on the website is, it is also possible that there may be return or repeat customers who are interested in the company’s products. However, this is not the only criteria for the development of the organization.

It must also invest heavily in digital presence, online marketing, build footfalls and ensure that its presence is built systematically. One of the most popular strategies include Search Engine Optimization (SEO), which every business with a web design predominantly invests its time in to ensure that it is ranked higher in the search engines and gain valuable customers.

If one customer likes the business offered by the organization, it is also possible to gain referral customers from recommendations offered by those who have found the products of considerable use or have positive experience from its use. Organizations may either choose to outsource their SEO activities or even work with them with an in-house SEO and Web Development team.

There are a variety of techniques employed for SEO activities. The popular expected practice is known as ethical SEO practices or white hat techniques. White hat SEO practices are optimization techniques where the primary focus is on humans and applies only the rules and policies that apply to search engines. This brings us to the question of the method in which search engines operate.

Search engines are nothing but web development programs that are designed to identify specific keywords. So search engines basically scan the documents for these words and return the results. Now do you understand what Google, Bing, Yahoo mean? These are search engines that do exactly that.

They return results that match the keywords you enter in the Search text box. By optimizing the content, it provides the benefit of a better placement in the results returned by the search engine. Search engines have unique algorithms that are proprietary to the site. The search engine also has its team.

When a search term is sent to the engine, it in return asks a spider, a program that fetches web pages, to get as many pages as possible. Then another team member, the Indexer, reads through these documents or scans them for the key words and creates an index. Sounds exciting right?

Organizations offering SEO services have a wide price range right from the most expensive to the least costing. So choosing the right SEO company that can deliver the job at the right prices effectively is absolutely essential. You must do extensive research to understand the company’s profile, clientele, and work they have done in the past.

Tips To Build WordPress Web Application Development Services Chennai

With the increasing advent of technology, the way businesses think and innovate has constantly been challenged. Design concepts have revolutionized the conceptualization and delivery in mobile user responsive design and website application development. A user responsive design, simply put means adjusting the browser and the content to accommodate the device dimensions.

The buck does not stop with just designing those elements. Today with businesses competing with each other to deliver mind blowing products and services, the packaging, marketing, and messaging without seeing the customer requires the maximum impact it can deliver. This is usually the website of the company or the ecommerce site, where the customers makes the make or buy decisions.

There are various techniques that must be employed during the web design phase to optimize delivery. What you are really delivering is an experience using a combination of techniques such as User experience design, Dynamic menus, animations, and language semantics for optimum delivery.

Web designing, as easy as it sounds, requires tremendous creative work that includes the design of icons, page theme, layout, color combination that aligns with branding and marketing, where each element is organized towards the company’s key mission and vision. A website is a representation of the business where the design, content, interactivity speaks holistically without the management having to explain their business.

Care should be taken to optimize the image by compressing its size, so that it loads faster without comprising quality. You need to think through how to strategics these approaches using multiple code sources and proper alignment of scripts. JavaScript must also be developed such that it supports the code. Along with all this, the design requires delivering the experience to your customer and end-user.

This includes not such the technical aspects, but also functional, and aesthetic dimensions that have a huge impact visually and emotionally in the way the user feels about interacting with your website. If the colors are harsh and navigation is cumbersome, it is most likely that the customer will not visit the web development again.

However, an aesthetically designed site, with pleasing colors that plays to the user’s sensibility, enables them to easily locate the information they are looking for, and has a well-developed multi-media package is most likely to have a much more positive experience. Every footfall is critical to developing a larger business base.

Reference customers also play a crucial role in bringing in new leads and development of products and services. In keeping pace with the design and content, the website developers must also ensure that there is an excellent balance between both so that one does not overshadow the other. Both complement each other in delivering the intent.

No two design are designed alike, though there may be a use of common labels such as Contact Us, About Us, which are used industry wide as a basic standard. Hiring the services of professionals seo services in the business who understand what your business is all about, will make a huge difference in the manner the website is executed.