Responsive web design is a familiar term today. The pace of development of technology, business demands, and needs have made website development and responsive web design a key requirement today for any business.
With the growth of a wide range of devices starting with the humble desktop and going up all the way to include laptops, notebooks, iPads, iPhones, and Smart phone devices, the pace of digital marketing is also seeing a tremendous upheaval in the form of app development which users can download to their phone and directly interact from the phone.
Time and reach have become top factors in businesses. It also brings up the question of what is important and what is not. Does a business need everything for its sales and marketing including mobile apps and responsive web development? Logically, these needs have to evaluated against the business need.
Designing a website that is responsive basically means that the website can be adapted to any device without compromising the layout, visual display, features, and content. This is obviously a critical requirement because everyone is on the move all the time.
No one has the time to sit down and login to a laptop or go to an Internet cafe. The smart phone on the other hand is a device that just about everyone is able to afford today. Users spend a lot of time on their mobile phones when they are traveling or moving across for meetings.
So having a mobile apps designed for your business may be a prudent move to reach out to larger audiences and interact with them at any time. Both have their advantages and may be better suited for specific needs.
The most obvious and biggest advantage responsive design delivers is a seamless experience irrespective of the device you use, be it a tablet, desktop, or smart phone. It requires only a single website to be managed and maintained, which additionally, also enables better page ranking.
Designing mobile apps deliver an equally rich user experience to both tablet and smart phone users. Users can still go through content offline. Since almost majority of the population have a smart phone, having a mobile app enables a bigger reach.
With increasing technological advancements, the impact on user design and usability is only bound to get more complex. It has become crucial to pay attention to consumer patterns, at what time and when is the traffic high, which locations deliver the highest response rates and a host of other such considerations to determine the SEO service online marketing strategy.
There are a ton of analytical reporting tools in the market which collect and report data to enable you to gain insights on how your content is performing across devices. This information will obviously shape your next set of marketing strategies.
Choosing between the need for mobile app and responsive web design is a tough one to balance since both have their positives and areas where you will need to make a trade-off. Both are here to stay and at the most, may just get more complex with the changing times.