Landing Page vs Website: Which One Do You Need And Why?


Much has been said and debated about landing pages and home pages. Landing pages have been compared to web pages and many comparisons have been drawn. For every entrepreneur who wants to showcase their business card virtually, the home page is that critical factor that does the job for them. The home page talks about the business, products and services offered, and where they are available and how an online visitor can get in touch with the business for enquiries or employing their service. A landing page, which is also a necessity, is also recommended in the same vein. Landing pages have also been compared to web pages. Do they mean one and the same or is there a clear cut distinction in their roles? So the natural question is, does one require both?

Homepage vs Landing page


Which page do you need?

The key purpose of a landing page is to draw visitors to the site, be it an ad campaign or any other form of information source. However, a home page acts as an online introduction to the host of services and provides links to key components of your website. Importantly, it also provides information on how site visitors can get in touch with you at any time through email, phone, fax, or social media sites such as Facebook, Instagram or other sources. The landing page does not offer so many navigational options and draws your focus to a specific topic. It may or may not even feature permanently on your website.

Landing page

A landing page is yet another type of web page. Web pages on the other hand are a subset of a larger website such as a domain with different types of web pages catering to diverse information, that is unique. So a landing page is designed as a web page with its own differentiator. Example of common or standard web pages you can see on a website include About Us, Contact Us, Services, Blogs and other information. You will notice that in a website, all these different web pages are actually logically organized with links to each other to give the visitor complete, comprehensive information about their site. These web pages also provide a variety of navigational options to other pages.

On the other hand, the landing page, a web page, is created with a single focus in mind, which is to drive a specific user action, such as signing up for a campaign. It does not offer so many navigational distractors unlike the web page.

When should you use Landing page or Website

Hence the question of whether to include a landing page or a home page absolutely depends on the goal you are trying to achieve. If the goal is to drive an ad campaign targeting a specific audience group, track visitors, and convert potential leads, then landing pages will be very useful here. The Home Page is a crucial make or break factor based on a customer’s first impressions. This page should be designed to engage the customer and ensure they do not forget you.


Responsive Web Design or Mobile App: Which is better for you?


Today developing a mobile application and building a responsive web design both are integral to the growth of a business. With constraints on time, people across the world use their mobile device on the go to conduct business or look for a service. Hence the user consumption in a technologically rich world has come a long way from traditional methods of advertisements or retail store visits. So investing in a mobile application for user engagement or developing web friendly pages that adapt to devices is a not only a strategic decision, but also a technical decision that brings in other considerations.

Responsive Website or Mobile App

Both mobile apps and responsive web design development are used interchangeably though both have distinct uses and purpose. So do businesses need both to keep customers engaged and expand the customer base? Since both mobile apps and web sites have certain common aspects and certain unique features that set them apart, while also being high in demand. So it is imperative to have a clear understanding of where it will appropriate to use either or both to invest your bucks.

Which is Better for You?

A responsive mobile design basically makes your desktop pages adaptable for viewing in mobile. It is housed under a different url. The webpage adapts itself to the device in use. One of the advantages of using responsive design is the investment in time and cost, both of which are comparatively reasonable to deliver and manage. Since mobile responsive design is one of the key skills, resources are usually able to develop and deliver it faster. Practically speaking too, this is comparatively cost friendly as compared to developing an application from scratch. From a functional perspective, they are not as versatile as a natively built mobile app. In comparison, a mobile application that is built-up from ground offers these cons as an advantage, which is key to user experience and engaging the user with the product. Also the key driving force behind developing mobile apps is efficiency. The loading time is designed to be faster since they do not have to load a number of assets unlike web pages.

Responsive Web design

Further, by designing a mobile app, the branding and marketing of the product is chiefly addressed. However, developing mobile apps requires excellent development skills or the branding can fall flat. Hence designing and developing native mobile apps from scratch is expensive since companies are willing to invest huge sums for a well-functioning app that will take their branding into the future. So it make business sense to invest in mobile apps, where there is a need for interactivity such as gaming, need for access to offline content is yet another great consideration, as well as the need for developing data driven business requirement.

Developing Mobile Apps

On the other hand, responsive websites are a great choice for the preliminary brand outreach program and getting the word out there among targeted customers and are designed to work across multiple devices such as iOS and Android. Finally, they have a longer lifetime than mobile apps.

How Smart are your Search Engine Optimization Goals?


When you look up information on popular search engines such as Google, Yahoo, or Bing, you may have noticed that they return search results with content, image, or video listings in order of ranking based on what the search engine considers map closely to the search term. While this may sound ordinary, SEO has an important role to play in improving a website’s position among competitors including increasing traffic to the site and enhancing the market presence. So it is absolutely critical to ensure that the appropriate SEO strategy is implemented to maximize customer base, increase sales and revenue. There are SEO companies that offer professional services to help you realize your SEO goals.

SEO Strategies

Evaluating Your SEO Goals

Any major investment or business strategy takes a keen look at the cost effectiveness of the investment. In order to have a returns on investment that is cost effective while giving maximum returns, considerable research must be carried out to understand market behavior, trends, market constraints and evaluate it against the existing resources and skills to determine reasonable goals that are relevant and can be achieved within reasonable time within a specific budget.

Search Engine Optimization Goals

In order to measure progress, the SEO goals must be measurable or should be quantifiable. Giving vague non-quantifiable measure will make it inaccurate or impossible to evaluate whether the goals are achievable, and if so, what is considered an ideal target to aspire for. These sort of difficulties can be resolved by implementing the SMART approach to achieve reasonable, aggressive goals, that can be evaluated. SMART is mnemonic that means Specific, Measurable, Achievable, Realistic and Timelined. In other words, the goals have to evaluated against the five Ws of What, Who, Which, Where, and Why. For example, you need to first question the goals you want to achieve against your business needs. This can include the need for higher conversion rates, if applicable, and whether the process or tool to achieve this desired goal is even the SEO tool.

Smart Goals of SEO campaign

Sometimes, you may be surprised to realize that a tool you strongly felt is the right choice, on closer evaluation may not even be the right one. Once you have decided to go with the SEO approach, then you need to determine the team composition and consider if you will be able to extend your support to the team. While building the team, you will also have to decide between going for external contract agencies or building an in-house team. You can either do a mix of both in proportion to the allocated budget and feasibility or go with either choice.

SEO Key performance indicator

Next, you must think through how to set SEO KPIs or key performance indicators to establish the link between positive SEO metrics and the increase in business. For this, you need to measure different aspects of the SEO component including number of links from authoritative and relevant sites, the percentage increase in organic search, pages that increase site traffic, to evaluate the SEO strategy.


Help To Improve measure Your Internet Marketing With Top SEO.

In the business of online marketing, search engine optimization (SEO) plays a crucial role. When users search for information, search engines such as Google deliver results that it considers most relevant to the information the user is looking for. The results include all kinds of media and not just content in web pages. Keywords and SEO go hand in hand.

Greater the number of keywords, greater is the likelihood of a surge in traffic.  However, the measure of an SEO’s success is measured in terms of revenue and translates to returns on investment. There are a number of tools to measure SEO reach, famous among which is Google Analytic.

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There are numerous SEO services vying with each other to deliver algorithms that push websites to stand out from the millions of other websites out on the web. Every website should be designed with a right balance of content and visuals, intuitive navigational elements that attract potential and powerful clientele.

Hence a key component is ensuring that the website is not just pretty, but leaves visitors wanting for more. The fun does not stop here. This also means that potential referral clients could be on the horizon. It is imperative to maintain the visibility and reach at a consistent pace.

There are a number of tricks and tips to ensure websites stay on the radar. For example, rather than paid or commercial advertisements, search engines are geared towards natural results. Pages within the web index can be positioned, with unique URLs for each page.

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There are a ton of SEO tools in the market, each with its unique DNA. So should you want to work with an SEO tool using web development, you need to know what it does and what is required for your business and then go about choosing from the pool of tools available out there. Some tools are free, while some are paid for.

Some of the categories of SEO include Rankings tool that enables you to track your site ranking, determine the most effective marketing strategies online; Keyword Analysis tools that are critical in guiding visitors to your site and points out to the site’s popularity including Link Building tools, Content related tools, Technical SEO tools, and Link Removal tools that is required should be awarded a penalty by Google’s algorithm.

The Back link Analyses tools tells you the number of back links that is available for your website and vice-versa, you can also build your back links using the building blocks that also help you build your SEO. Have you ever checked periodically whether all the links on your site work? If you were in a rush or if you thought it did not matter, then you cannot be further away from the truth.

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Broken links create havoc and frustration to users if they are not able to access the information they need from web design. Budget and investment plays a big role, but with SEO, it is not as high. SEO is undoubtedly one of the most important ingredients of online marketing and enhancing your business.

The Easy Way To Build Responsive Websites.

In today’s digital world, desktops are slowly becoming a thing of the past. Mobile users and mobile based browsing is now one of the most sought after business based moves in attracting customers and expanding the business footfall. It’s a time starved period where everyone is on the run and no one has time to sit down to look up specific information.

They rather prefer to shop or read up on the go, attend phone calls from their seats with a click of a button, hold video sessions from their respective locations, order online rather than resort to retail therapy in shop in order to bridge the time gap. So time is money. The complexity lies in addressing different needs of customers who use a variety of devices for browsing and shopping.

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Irrespective of the device used, the challenge is to ensure that each user enjoys the same experience in terms of navigation, look and feel, menus, color themes, branding, screen width resolutions, fonts, and content layout. The web design company as part of its web application development has to take into consideration all these parameters when they put together a design frame for the businesses website.

Every device has its own unique needs including input modes and touch interfaces. Design also needs to be flexible and scalable to ensure that it is able to serve the changing needs of businesses and technological advancement. If the life cycle cost incurred is higher than the cost incurred in developing the web application, then it may not be a feasible undertaking in terms of cost, development, and maintenance.

Hence the design architecture has to be considered for the long term.
Web development companies need to test their design across different web browsers such as Internet Explorer, Fire Fox, and Chrome to check if all the browsers deliver the same design and web experience.

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The branding needs to look consistent for your customer no matter on which browser it is viewed. Hence web compatibility check is a must for any web design company. Infact there are websites where you can feed screen shots to check what kind of output is delivered.

At the same time, it is inevitable that each browser has certain unique code or scripting requirements that need to be looked into. So when you choose your web design company, you must also research their background and check their thoroughness on the subject. Only web development companies are better equipped to know the pros and cons of different web browsers.

Each browser delivers its own set of business leads depending on who uses them. Hence, both the business and the web design company cannot ignore the importance of ensuring that the website functions to its optimal level across all browsers.

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The uses of fluid grid layouts are also advantageous rather than applying fixed layouts. Since the former is based on proportions, the layout adjusts itself depending on the device on which it is viewed. So test the web development thoroughly for all aspects and ensure your customer enjoys a seamless experience.

Strengthen Your Web Presence With WordPress Web Development.

Every business irrespective of its size and volume of business is required to have a website that speaks for its products and services, and manages the data. Second once you have made the decision to invest in a web designing company, then you need to ensure that the returns on investment is worth your penny and effort spent.

Web application development is here to stay since connecting with your customer across the globe has become a crucial provider for businesses. Web development companies popularly choose to work with WordPress, which is an open source, flexible, scalable and powerful blogging and content management system. Not surprisingly, it powers millions of websites all over the globe.

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In a cut-throat competitive world, strengthening your business web presence consistently is key to ensuring a solid customer engagement. WordPress web development does not require a high degree of technical knowledge at any time. It is very easy to use and allows for canonizations, which is one of the key reasons why developers prefer working with this software.

It offers beautiful themes and designs for your website that you can further tailor to reflect your business presence through appropriate content marketing, branding, and updated information on your website. Some of the chief reasons for using WordPress starts with the ease of installation and uninstall of the software.

This is a blessing for the Development team since they are able to focus on a host of activities rather than being locked down by a time consuming process. It also has an intuitive interface that helps with adding navigational elements, additional pages, visuals, media and other elements without much hassle. The most important and crucial factor is the ability to add canonizations without running into major development issues.

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This makes an impact since every business is different and comes with different needs. It has powerful plug-ins that can add great design value to your web design interface and impact its online presence. As an open source software, developers also have easy access to codes at any time along with forums and other additional support tools.

Even with a basic knowledge of PHP, which is what WordPress is based on, a developer can easily pick up the threads to create a rich experience for the website visitors. Creating a brand value for your website also means creating a website that stands out from its competitors by using a powerful theme, user interface elements including ease of design that does not overwhelm visitors to the site. Integrating a payment gateway is also very easy.

An important aspect of building the web presence of your business is ensuring that it shows up on the search results of the major search engines. Web development companies may also have their SEO team that can help you build your content with meta data and keywords.

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WordPress enables excellent search and indexing features that ensures your website content is featured easily during a search performed the user. Most importantly, as your business grows, your website must be able to support the rapid development and WordPress website development is a perfect solution for a burgeoning business.

Best Ecommerce Web Design Trends To Embrace The Future.

The marriage between businesses and technological development is one that is only bound to get stronger and stronger. The only catch maybe that businesses may be outpaced by advancements in the digital age, where every second, something new is developed and released into the market.

Businesses turn to web development companies to help them get their product out in the market in the most engaging manner possible and help establish a strong connect with their customers. Ecommerce website development organizations can not only help you build a potentially strong website replete with multimedia effects and navigational elements, but may also be in a position to determine the future of the business and where it is headed.

web design company chennai indiaA good website should be highly interactive and user friendly in order to attract more customers and bring in an established base of regular visitors. The work does not just stop there. The maintenance of the web design company is also crucial to ensure the content is current, and is updated at regular intervals.

Having relevant information under the right labels is necessary to enable businesses to thrive since customers are more likely to look to you to offer the direction for their purchase. Wordpress is one of the most popular choices among web development companies. WordPress website development is today, one of the most popular choices everywhere.

There have been many developments in the web design space. The trendier an ecommerce website is, the more likely they are to retain and attract more customers at any point in time. Some of the trends include hand drawn elements, building page previews that bridges the time taken for data to load, creating responsive design to suit the host of devices that are popularly used in the market, and so much more.

Web development company team mangomedia

Personalization is a huge driver for customer decisions. Even in the learning and development industry, adaptive learning that offers personalized reports for the user had a huge impact. Hence customization and personalization are market drivers today. Web development company should also take care to build web designs that are scalable and can be changed to suit a dynamic environment.

The website architecture or the approach in which a website is designed also makes an enormous difference. There was a point in time when the most crucial element in the website was the landing page. It still enjoys the status like a cover page of a resume, however, even the rest of the pages in the resume have to equally shine to get the job.

Similarly, the job of any ecommerce website development is not just delivering a fancy home page, but building out each and every page in the business with the same fervor and edge.

web application development team mangomedia

At the same time, since pages take time to load, web application development also need to keep in mind about the weight of the page, so it is not overloaded with images and content, but strives to balance the too. In the eagerness, even information overload can overwhelm the user and confuse their buying decision.