In today’s digital world, desktops are slowly becoming a thing of the past. Mobile users and mobile based browsing is now one of the most sought after business based moves in attracting customers and expanding the business footfall. It’s a time starved period where everyone is on the run and no one has time to sit down to look up specific information.
They rather prefer to shop or read up on the go, attend phone calls from their seats with a click of a button, hold video sessions from their respective locations, order online rather than resort to retail therapy in shop in order to bridge the time gap. So time is money. The complexity lies in addressing different needs of customers who use a variety of devices for browsing and shopping.
Irrespective of the device used, the challenge is to ensure that each user enjoys the same experience in terms of navigation, look and feel, menus, color themes, branding, screen width resolutions, fonts, and content layout. The web design company as part of its web application development has to take into consideration all these parameters when they put together a design frame for the businesses website.
Every device has its own unique needs including input modes and touch interfaces. Design also needs to be flexible and scalable to ensure that it is able to serve the changing needs of businesses and technological advancement. If the life cycle cost incurred is higher than the cost incurred in developing the web application, then it may not be a feasible undertaking in terms of cost, development, and maintenance.
Hence the design architecture has to be considered for the long term.
Web development companies need to test their design across different web browsers such as Internet Explorer, Fire Fox, and Chrome to check if all the browsers deliver the same design and web experience.
The branding needs to look consistent for your customer no matter on which browser it is viewed. Hence web compatibility check is a must for any web design company. Infact there are websites where you can feed screen shots to check what kind of output is delivered.
At the same time, it is inevitable that each browser has certain unique code or scripting requirements that need to be looked into. So when you choose your web design company, you must also research their background and check their thoroughness on the subject. Only web development companies are better equipped to know the pros and cons of different web browsers.
Each browser delivers its own set of business leads depending on who uses them. Hence, both the business and the web design company cannot ignore the importance of ensuring that the website functions to its optimal level across all browsers.
The uses of fluid grid layouts are also advantageous rather than applying fixed layouts. Since the former is based on proportions, the layout adjusts itself depending on the device on which it is viewed. So test the web development thoroughly for all aspects and ensure your customer enjoys a seamless experience.
The Mango Media 