In a world that is rapidly being consumed by technology, it always brings forth the question of the relevance of traditional time tested methods. Do they still hold good? Should we continue to use them? It is a basic fact that it is only traditional methods that have provided the foundation for modern day ideas and innovation;
but if they do no stand the test of time and what customers really want, then the business suffers and can be taken over by other competitors who are far ahead in the business. How much of the mix of traditional and modern practices is right for the business? These are basic questions that will be questioned as a part of the strategic initiative of the business.
In the world of digital marketing, it is predominantly believed that online marketing is the best and most sought out solution to answering your competitors and putting your business out there. Online marketing includes emails, campaigns online, advertisements on social media sites such as Facebook, Instagram, Tweet including web sites.
This is so because across the globe, the technologically savvy crowd is much larger and only continues to grow. In order to get their attention, it is important we understand their language. So online digital marketing is an excellent, innovative tool that provides a greater room for creativity, interactivity and engaging your potential customer base in a long term relationship.
On the other hand, does it mean that traditional modes of marketing are no longer in vogue? Television still continues to rule. Infact, even celebrities use television to reach out to their audiences as part of their promotional events. Television has a much wider reach across cities, towns, and even villages much more than web.
Newspapers are an intrinsic part of a large part of the people’s lifestyles. As much as online news is popular, physical newspaper copies of national dailies still command their revenue and space on web development services. The radio is yet another popular medium to reach out to people across geographical divides.
So each of these tools still continue to be relevant and coexist along with technologically advanced tools. This brings us to the question of the products lend themselves to online marketing and those that are much suited for traditional marketing agents, and also those products that can be accommodated under both forms of marketing.
The reliable way to go with this approach is to the leverage the best of both worlds and customize to your organizational and product goals. Organizations invest large sums of their budget in marketing to attract customers and increase their customer base. Advertisements are effective tools to get their attention irrespective of the choice of medium.
So sacrificing one over the other may not always be a prudent decision. Consider the benefits that each of these methods are expected to deliver and web design approach based on the end goals. This brings us back to customer who is king. Not only is the challenge to build a larger customer base, but to retain existing customers, and build a network of reference customers.